Alpha Notion Tech

Our Services

We deliver technology and marketing services across our portfolio of digital businesses, combining in-house expertise with programmatic tools.

Advertising Management

We manage paid advertising campaigns across all major platforms for our portfolio companies. Using API integrations and proprietary internal tools, we automate and optimize campaign performance at scale.

    Google Ads Management

    End-to-end Google Ads campaign management including Search, Display, Shopping, and YouTube. We use the Google Ads API for automated bid management, keyword optimization, and real-time reporting.

    Meta Ads (Facebook & Instagram)

    Campaign creation, audience building, creative testing, and conversion optimization across Meta platforms.

    Programmatic Display

    Automated display advertising through DSPs with advanced targeting, frequency capping, and brand safety controls.

    Performance Analytics

    Comprehensive dashboards combining ad platform data with web analytics to track attribution, ROAS, and customer acquisition costs.

Technology Solutions

We build and maintain the technology infrastructure that powers our businesses, from customer-facing applications to internal operations tools.

    Custom Software Development

    Full-stack web and mobile application development tailored to each portfolio company's specific needs.

    API Integrations

    Integrating third-party APIs (Google Ads, Meta Marketing API, analytics platforms) into unified internal tooling.

    Data Infrastructure

    Data pipelines, warehousing, and ETL processes that consolidate business data for reporting and decision-making.

    Cloud Infrastructure

    Cloud architecture, deployment automation, monitoring, and scaling across AWS, GCP, and Vercel.

Digital Strategy

Strategic guidance and execution to grow digital revenue across our portfolio, from organic channels to paid acquisition.

    SEO & Content Marketing

    Search engine optimization, content strategy, and organic growth programs to drive sustainable traffic.

    Conversion Rate Optimization

    A/B testing, landing page optimization, and funnel analysis to improve conversion rates.

    Market Research & Analysis

    Competitive analysis, market sizing, and customer research to inform business decisions.

    Growth Planning

    Quarterly and annual growth planning with clear KPIs, budget allocation, and channel strategy.